LeSportsac x Dick Bruna - Summer 2024
LeSportsac x Miffy®
The LeSportsac x Miffy® Collection welcomes you into the playful world of Dick Bruna’s beloved bunny, Miffy. Inspired by the adorable simplicity of Miffy’s character, this collaboration blends LeSportsac’s signature utility with Miffy’s playful charm. Featuring cheerful prints and easy-to-love silhouettes, the collection is a celebration of timeless character and effortless style.
This season, we offer one all-over print with a dark green background and two trim colors. Watch Miffy tend to her fruit and plants in Miffy Orchard Green and Miffy Orchard Pink. Larger styles have matching dark green trim, while smaller styles have contrasting pink trim for a pop of color!
This season also sees the introduction of six specialty pieces, all exclusive to the LeSportsac x Miffy® collaboration. We elevate best-selling styles – the Large Reversible Tote, Mini Phone Crossbody, Micro Weekender Charm, Square Cosmetic, and Rectangular Cosmetic – with iconic placement prints highlighting Miffy’s cheerful personality.
ABOUT MIFFY®
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 85 million copies and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series. Mercis bv is the worldwide licensor for Miffy.